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What does local seo mean?
Introduction
It’s safe to say that most business owners are regularly bombarded by marketing companies advertising their services.
Whether that be via an annoying cold call first thing on a Monday morning, or by the seemingly endless reams of spam that fill our inboxes.
So its fair to say that a lot of business owners do not know which company can deliver on what they say, and when some are simply out for every penny they can get.
Yet with that said there’s one fact cannot be denied, and that is more and more people are buying what they need online.
As most of us are pressed on time, because of our busy lifestyles, it has become somewhat of the norm to purchase what we want on our mobiles.
Yet there will be loads of business owners out there that will be questioning to themselves how do they get their business onto the first page of Google. Well, your quest is over, because what your business needs is quality seo, and we can offer it by the bucket load.
It’s not by chance that your direct competitors appear for words and phrases that relate to your business sector.
For example, its not by chance that when a homeowner wants a loft conversion, that they are presented with ten businesses based locally.
This list of businesses do not appear in some random order, no instead they would have more than likely paid an seo agency to implement work for that business.
This then means that the websites that appear, are the businesses that have the strongest ranking signals.
For those that do not know what the term ranking signals means, well do not worry as we shall explain all.
As you can imagine when something is being rated, it needs to be rated to a set of criteria.
And in seo we describe the criteria as being ranking signals. Now we don’t want to get overly technical, but it is well worth stating that there are over 200 ranking signals in total.
And ranking signals are all those elements of your website that get added up to work out how strong your website is.
So at face value all your competitors websites may look rather similar, yet to an expert eye, the seo that powers the website will be the differentiating factor in working out which is the strongest.
Now to the untrained eye, a business owner would be forgiven for thinking that if the website looks the best out of all the competition, then that must be the best? Well, no as this is only one part of the equation.
Instead tons of other things have to be considered, and to help to understand what areas your seo agency may need to work on, we have explained some of the most important areas.
Sometimes referred to as NAP signals, this term stands for name of the business, the businesses address and also the businesses phone number.
This information should be on the contact page of your website, and written in such a way the search engines can index the information.
Then your businesses NAP details should be written on quality business directories. A word to the wise, the NAP details written on your website must be exactly the same as what’s on your businesses directory listings. If they don’t tally up, then you will have created what we SEO’s call a conflicting citation, and this wont help your businesses seo.
Some business owners believe that you can write any old rubbish to a set word count, and this will help your businesses seo. This could not be further from the truth, now the businesses content marketing must be quality focused.
In a nutshell, you must understand your customers, and then write content marketing that helps your potential customers.
For example, if you run a dental practice then you should write guides that help your customers, like what to do in a dental emergency.
This means that writing endless amounts of articles for seo benefit is finished. The search engines know when a piece of content marketing is just written for seo benefit, and when the work is actually offering something useful.
Backlinks
The websites that rank on the first page of Google will normally have good quality backlinks. This means that there will be a load of other good quality websites that have linked to that website.
Google’s algorithm will spot these good quality backlinks, and the website will obtain higher rankings.
With that said its normally not good enough to just have a few good quality links, no in matter of fact some of the leading businesses that get onto the first page, well sometimes they can have thousands, if not millions of good quality backlinks.
Partner with a white hat agency
It’s fair to say that there are now loads of marketing agencies out there, this is why its so important to find one that will offer quality work.
If your business is thinking about investing in seo, then why not give us a ring?
