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How Long Should A Blog Post Be?
How long should a blog post be?
This is a question on a lot of writer’s minds when they start to write content marketing, especially those who are just starting out in the blogging to try and improve their organic seo.
That is how long should a blog post be? Unfortunately, there is no one-size-fits-all answer to this question. It truly depends on a number of factors, including your topic that you’re writing about, your audience, and your goals for the blog post.
So, for example, if you run a family law practice, and you’re explaining the divorce process, well, that’s likely to be a lot longer than a post about say a new bar opening in a location in Bristol.
So, how long should the blog post be? Well, the simple answer is this, it could be any length, but in reality, you should think about this:
– How many words are needed to give an in-depth answer?
– Make the work interesting to read
– Make sure the work is white hat
How many words should a blog post be?
That said, there are some general guidelines you can follow when it comes to length.
Now this is only generally speaking, but for most blog posts, aim for between 500 and 750 words. Yet an article which needs a much more in-depth answer, well that could easy be in excess of 3,000 odd words.
So you should give you enough space to cover your topic thoroughly without getting too wordy or bogged down in details that the reader gets bored of reading what you are writing. You should make the written work interesting to read.
Of course, there will be times when you need to deviate from this range, and a much shorter article can be written, so for example, you’re opening a new bakery, and you just want to give details of the date the business opens, its location, and also a paragraph explaining about a special offer.
So, for example, if you’re writing a very short post (say, under 300 words), you’ll need to be more concise and to the point. On the other hand, if you’re writing a longer post (1,000 words or more), you’ll have room to include more detail and examples, and most articles now, well, there normally over one thousand words, but don’t just write to hit a word count, make the work interesting and useful, so that the reader finds an answer to their question.
So, whether that’s how do I find the right family law practice? Or something less important like, why do running trainers vary in price so much? You have to make the work interesting to read.
So, the end of the day, the most important thing is to write a blog post (content marketing) that is interesting, informative, and useful for your readers. As long as you do that, the length will take care of itself.
So, What Is The Minimum Length Of A Blog Post?
It’s a common question asked by bloggers and also businesses alike – just how long should a blog post be?
Well unfortunately, there isn’t a simple answer to that question. It depends on your goals for each individual post, the length can vary greatly.
That being said, there are some general guidelines that you can follow when determining the length of your blog posts. In general, shorter posts are better suited for quick updates or announcements, such as opening a new shop, winning an award, taking on a new staff member, while longer posts are better for in-depth discussions or analysis- such as “how to start the divorce process”.
Here are a few things to keep in mind when deciding on the length of your next blog post content marketing:
1. The topic of your post: If you’re covering a complex topic, such as how the divorce process works, that requires a lot of explanation, you’ll likely need a longer post to do it justice, think 1,000 words plus. On the other hand, if you’re sharing a quick update or announcing a new product, a shorter post will suffice, so possibly less than 300.
2. The purpose of your post: What are you hoping to achieve with this particular blog post? If you’re trying to drive more organic traffic to your website, a longer post will give you more opportunities to include keywords and internal links, yet always make sure you use white hat seo methods.
3. The attention span of your audience: Think about the attention span of your reader when deciding on the length of your blog post. If you’re writing for an audience with a short attention span, it’s probably best to keep your posts on the shorter side.
4. The tone of your post: Are you writing an informal update or a formal analysis? Your tone will dictate the length of your post to some extent. A more formal piece will require a longer format to maintain a serious tone, while a lighter, informal update can be shorter.
Ultimately, there is no magic number when it comes to the length of a blog post, just make sure the work is white hat.
The Google In-Depth Articles Update
Google has announced an update to its In-Depth Articles algorithm. The update is designed to “better surface high-quality content marketing.”
According to Google, the algorithm update will affect less than 1% of search queries. However, for those queries which are affected, the results will be more relevant and useful. The company says that the update is based on feedback from users who want to see more in-depth articles.
To help surface more in-depth articles, Google has made a number of changes to its algorithms. The company says that it is now taking into account factors such as the length of an article.
