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What does NAP mean exactly?
Introduction
When a business first starts investing in SEO, there are simply loads of confusing terms to get your head around.
Sure, you could leave all this work for your marketing agency to sort out, yet most businesses like to know a thing or two about SEO so that they can be hands-on with the process also.
So, if your business is about to invest in local seo, well we bet you’ve come across the term “NAP”.
NAP is a mighty important part of the local seo process, so to help you to understand what NAP means we’ve dedicated a whole blog post to it!
What does NAP mean?
Yet what’s slightly more confusing is how to optimise your websites NAP information. But do not worry, we will explain how to do just that.
So, in a nutshell, your website should have NAP details clearly displayed on your website. The NAP details should be add to your website in such a way that Googlebot can read them.
If your wondering what Googlebot is, well its simply used by Google to read your businesses website.
And you should therefore make it easy for Googlebot to know your businesses NAP details, each and every time it reads your website.
Have you got a Google My Business account? No! Well, you are missing out that’s for sure.
Once you are happy that the NAP details are correct on your website, then its time to set up a Google My Business account.
Make sure that the NAP details that are written on your Google My Business account match with your website.
Also make sure that you add as much detail as you can. You should especially spend extra time writing a detailed business description.
Be consistent
When you are optimising your businesses, NAP details its important that you are consistent. By consistent we mean you must match the NAP details on your website exactly with your business’s citations.
Local phone number
Sometimes some businesses opt to use their mobile number within the NAP details. However, as most digital marketing agencies would advise, its better to use a landline number where possible.
A lot of businesses now use Schema to highlight the businesses NAP information. Adding schema to a website will need some web design knowledge, so it might be best to use your web design agency, or your seo company.
Can our digital marketing agency help?
Whether you run a small business, or you are an international business, we will be able to help you.
Our SEO business only ever uses white hat methods. Our prices are very affordable as well, so why not give us a ring?
