How can our business evaluate SEO performance using Google Analytics?

How can our business evaluate SEO performance using Google Analytics?

Introduction

So, making an assumption here, were guessing the readers of this blog post will fall broadly into two categories. Those categories are, those businesses that have outsourced their seo completely to an agency, and some businesses that want to do seo inhouse.

No matter whether your having a go yourself, or you work in marketing, its safe to say that Google Analytics is a very useful tool.

It’s kind of like what a dashboard is to your car, it basically tells you how things are running, just the same as would like to know about your car’s engine.

So, without going on too much, let us explain how your business can use Google Analytics so that you can evaluate seo performance.

Rankings

Now you can find our where your business ranks using Google Search Console. For those of you that haven’t heard of this, well that might be because it got renamed, it used to be called Google Webmaster Tools.

Anyhow, with that out of the way, its super important that you check where your business ranks.

After all, you may well be ranking really high for one term, yet you may not be for many others.

So, for example, say you run a family law practice, and your number one for the term “family law practice”-well that’s all well and good. But if you’re not ranking for the term “divorce solicitors”- well you could be losing out on business.

So, in a nutshell, your seo agency can’t afford to concentrate just on one term, they should be working with your business to optimise a wide range of terms.

Bounce rate

You may have paid a small fortune to a website design agency, yet if your website has a sky-high bounce rate, well this can be a sign that something might be wrong.

What a high bounce rate means is that a lot of people are visiting your businesses website, yet a lot are deciding to leave more or less straightaway.

Now as you can imagine, this is not good from a business perspective, but its also not good from an SEO perspective neither.

The reason being is that a high bounce rate could send a signal to the algorithms that your business is not that relevant for that query.

For example, if you run a car dealership, and your business ranks high for a particular brand of car, yet people that click onto your website, only stay on the website for a few seconds.

Yet, a competitor who also retails the same brand of car, well when someone clicks on their website, they stay there for a long time, say over five minutes.

Google’s algorithm may therefore interpret that the competitor’s website answers the question better. So, you may see a website that has a high bounce rate, and this is sustained have the businesses rankings move down.

With that said, a high bounce rate is only one ranking signal that the algorithm will consider. It’s worth bearing in mind that most digital marketing agencies, like ours, believe there are over 200 ranking signals that the algorithm considers when working out where a business should rank.

Backlinks

Most business owners will know that are of the most important parts of an seo strategy, is how to obtain good quality backlinks.

However, with that said, what some business owners may not be aware of is that low quality, rubbish backlinks can actually drag your websites rankings down.

This is why your seo company should take the time to make sure that they check your companies’ backlinks.

And as your website can lose, and gain backlinks your seo agency should routinely check your businesses backlinks.

How we can help

A lot of businesses simply have not got the time to optimise their own website. Also many companies employ internal seo consultants, yet still need an external seo company to help with some areas of the businesses seo.

This is where we can help, we run a marketing agency that offers an affordable service. So, no matter if your business needs help building backlinks, or your business needs help with its local seo we can help.

All work is always white hat, which simply means that we implement our seo work, it’s the work that the algorithms will approve of.

If you would like to find out more about our digital marketing services, why not give us a call?