What is schema?

What is schema?

Introduction

When you first start to invest in seo, and you have an initial meeting with your marketing jargon, well your head may explode with all the marketing jargon that’s used.

And more often than not some agencies state that your website hasn’t got schema mark-up and it should have.

And they may well be right. However often some seo businesses mark schema out to be the most complicated thing in the world, yet it is’nt.

There’s even tools that have been made by Google, that makes adding schema to your website super easy. And to help you to do this we have added the link within this article.

 

Mark-up important elements

Whether your businesses makes candles, or jet planes, its normal for a website to have loads of text.

After all if you manufacturer something or sell something well you will want to add as much information that will help your customers.

And all this information can be useful, and its also an essential part of the whole seo process.

Yet, this mass of information is unstructured. For example, you may make candles, yet normally on such a website you may well be talking also about interior décor and which candle styles people are buying right now.

So basically your website will be talking about what you sell, but normally this is connected to other stuff as well, like how to improve interior décor of a bathroom with a range of candles.

So how is Google supposed to know what the website is about? Googlebot, which is the bot that crawls and indexes websites, is that supposed to think that you sell bathrooms and candles?

Well, thankfully Google is really, really clever. Ever since the Google Hummingbird update it got even cleverer. That’s to say Google’s algorithm and Google’s Knowledge Graph was able to decipher what a website or blog post is talking about, even if you are talking about many different things.

The reason being is Google understands how everything interconnects, that’s to say it understands how candles are closely related to interior décor and improving the ambience of a home.

Yet, within this sheer ocean of information, it’s a seo consultants job to make sure the really important information stands out.

 

Important information could be:

·        Customer reviews displayed as a star rating

·        The businesses address, phone number and businesses name

·        The opening hours of a local store

 

 

So you guessed it, this is the information that an seo agency should mark-up using schema.

Why bother?

Yell that’s an easy one to answer. When your searching to buy an item, say candle sticks, well there will be loads of companies that sell candles.

Yet, to standout from the crowd the seo agency will try and attract attention to that business in the serps.

So say you are looking at 10 business listings, yet one has its customer review rating shown clearly in the serps, well that would grab your interest right?

Of course it would, possibly hundreds of people contributing to a 5-star review rating say, well this likely to improve the businesses CTR in the serps.

 

Improve CTR

Okay so we started to use a bit of marketing jargon there didn’t we. And not everyone is going to know what CTR means.

Well CTR stands for click through rate, as the really good digital marketing agencies, like us, know that getting a business onto the first page of Google is only one part of the seo process.

You then have to encourage people to click on that business listing. Sure, a really good meta title and meta description is useful, yet schema can be used to help your business to stand out from the crowd.

 

It’s super easy to do

Google have made it super easy to add schema to your website. The Google Structured Data Mark-up Helper means you can add schema to your website easily.

 

Can we help?

No matter if your business requires local or national seo, we can help. We are a white hat seo company. We also offer very affordable prices. To obtain a quote, why not give us a ring?