How can we get our business onto the first page of Google?

How can we get our business onto the first page of Google?

Introduction

Most business owners understand that it’s important for their business to get onto the first page of Google.

As otherwise the competition may have a large competitive advantage over your business.

Businesses therefore often may SEO companies, like ours to implement what is called white hat seo.

Within this blog post we are going to explain what the seo process entails, and how this may help your business.

Crawling and Indexing

First things first, before your seo agency starts working on your company website, they should make sure that it can be crawled.

This means whether or not Googlebot can read your company website. Googlebot is used by Google to spot changes that have been made to your company website.

For example, every time you add a new blog post Googlebot should spot this. Then Googlebot will inform Google’s algorithm.

It is Google’s algorithm which decides where a business should be ranked. Google’s algorithm calculates the strength of over 200 signals that relate to your company website.

SEO consultants call these signals ranking signals. Now, ranking signals can be anything from backlinks, through to meta descriptions.

Therefore, it’s normally the marketing agencies job to optimise these signals. Then when the agency has implemented new seo work, Googlebot will spot these seo improvements when it crawls and indexes your website.

It’s the marketing agencies job to make it as easy as possible for Googlebot to crawl your website.

For example, if the website is down because it is being improved, or the no-index tag is left on, then Googlebot will not be able to crawl the website.

Your agency should therefore create a sitemap, this basically tells Google where every page on your business’s website.

Also when you have made a major change to your website, for example you may have added loads of new products, you may wish to request a recrawl of the website.

This is basically you asking Google to crawl the website straightaway. This way the changes that have been made, in terms of adding new products can be indexed.

Google’s algorithm

Google’s algorithm is super clever, it uses over 200 pieces of information, called ranking signals to determine how important your website is.

For example, if someone was searching to purchase a holiday, and searched “holidays in Spain” then the websites that are most relevant for that query and have the strongest rankings signals will be the websites that are shown.

This means that a lot of businesses that invest in organic seo do so every single month. Some businesses also employ seo consultants inhouse.

The reason for this is seo never really comes to a stop. You are always going to have other businesses that also want their websites to be at the top, so this is why organic seo is a constant process.

Now if you are wondering what your marketing agency is working on, well their work often falls very broadly into these categories:

·        Onsite seo, so optimising meta titles and meta descriptions for instance

·        Offsie seo, so this could be building new backlinks for instance

·        Social media, this is often used to tell people about a new blog post the business has written for instance

It’s also worth mentioning that old seo methods do not longer work. There are some agencies that still use rubbish seo methods, like mentioning the words they want the business to rank for over and over again. Yet this form of seo doesn’t work.

What can happen if the seo work is rubbish, is that an algorithmic penalty can be imposed on the website.

This means Google’s algorithm will only reward quality work, within SEO we refer to quality work as being white hat.

However, here’s a word to the wise, some agencies state they are white hat, when in matter of fact they are not. So, you must really think about which agency you are going to us.

Does your business need help with its online marketing?

The best way for a business to get onto the first page of Google is to partner with a digital marketing agency.

You should partner with a white hat agency, one which understands what your business does. Perhaps the business can show that it has worked with similar businesses.

Sometimes you will find a marketing agency that only works with clients from one business sector, such as those seo agencies that only work with dental practices or solicitors for instance.

We offer high quality seo, if your business would like to obtain a no obligation quote, then why not give us a ring?

We work with businesses all over the country, and we currently work with a wide range of businesses. This ranges from dentists through to large e-commerce businesses.

Why not ring us today so we can offer you a no obligation quote.