4 things that your business should know before investing in SEO

4 things that your business should know before investing in SEO

Introduction

With so many people now purchasing what they need straight off their smartphones, you’d be surprised if a business wasn’t investing in SEO these days.

Yet some businesses may have invested in online marketing in the past, and may have choose a rubbish seo agency.

On the other hand, you may have those businesses that have stuck to what they know, such as using other forms of advertising.

Yet now your business may have decided that you want to invest in SEO, yet would like to find more about organic seo, and how it can help your business.

Well you have come to the right place, so here’s seven things about organic seo we think your business should know.

#1 If done properly, it can be a slow process

Okay, so a business that may well be struggling for sales doesn’t want to here that the organic seo process can be a slow one.

But we do like to tell it how it is here. And the simple reason that organic seo can be a slow process is because your website has to have stronger “ranking signals” and be optimised using “white hat” methods.

So, in a nutshell, your competitors, well they will have got onto the first page possibly through years of investing in SEO. Which means the businesses backlinks, blog posts and other onsite seo may well be pretty good.

So yes, you guessed it, there may well be much catching up to do. However, with that said, how much catching up depends on how good your businesses seo is right now.

#2 Cheap seo is a false economy

We all love a bargain, right? Well when it comes to SEO, we believe that the price shouldn’t influence which agency you choose.

The fact of the matter is this, if you employ an agency that implements low quality seo, well the website could incur a penalty.

Have you ever heard of the Google Panda, or Google Penguin updates? Well these updates meant that a lot of businesses were hit by a penalty.

A penalty can mean that the website drops in terms of where it ranks. Also, sometime a penalty can mean that a website gets removed altogether.

So, it’s really important that you choose an agency that offers quality work.

#3 Organic seo often requires continuous investment

 A lot of business owners when first enquiring about seo services, sometimes think that with organic seo that it requires a one-off investment.

However, to get your business onto the first page of Google your website must have the strongest ranking signals.

And Google is constantly measuring which websites have the strongest ranking signals. So, for instance if a business was on the first page of Google, yet stopped investing, then its entirely possible that a competitor will quickly overtake your business.

As the stronger websites move to the top, the weaker businesses move down. This is why organic seo often requires constant investment.

#4 Think about the location of the agency

There are now so many digital marketing agencies here in the U.K, you as a business owner are quite literally spoilt for choice.

However, we would advise businesses to think about choosing an agency that’s not based too far away.

The reason being is Google rolls out countless algorithm updates every year, so you will occasionally want to meet your seo agency to make sure everything is going okay.

For this reason, if you agency is based miles away, well that hop onto the train and then a further taxi ride well that may start to get a bit annoying.

Our best advice

If your business does invest in organic seo, then choosing an agency that offers quality work is a must.

If your business does require help with its online marketing, why not give us a ring?