What should a business be writing about on their company blog?

What should a business be writing about on their company blog?

Introduction

As a business owner, or the person in charge of a marketing department, you will know that there are a lot of businesses that now invest in online marketing.

And this is why when you have a look at your businesses direct competitors, you will most likely spot that they have been updating their company blog.

Now this normally means that thousands of words are added onto the businesses blog every month, and loads of advice is given away for free. Now it’s at this point you may be asking why would a business be giving away free advice?

Well, the simple answer is blog posts, if implemented correctly can help a businesses SEO.

Now for those that don’t already know, SEO stands for search engine optimisation, and it is just one of the marketing methods that often gets grouped under the banner of “online marketing”.

Now, whether your speaking to an seo agency that’s based in this country, or anywhere across the entire globe, most marketing agencies will inform you that content marketing is an essential part of seo.

And as blog posts are a form of content marketing, why not let us explain how you should be writing blog posts for your business?

What is content marketing?

Content marketing is the rather fancy term that is used to describe blog posts, but can also be used to describe main pages on your website.

Also, sometimes your seo company will write a piece of content marketing, then give it to another website, sometimes under the agreement they will obtain a backlink in return. This is an old seo technique, one which we don’t use here, yet some agencies still do.

So, in nutshell, content marketing is written text, infographics and video that can be used to promote your business.

What should we be writing about on our company blog?

Good question. So many businesses still get this bit wrong, and dare we say it, even some digital marketing agencies as well.

Here’s our best piece of advice, do not write just for seo benefit, this method is outdated, and is more than likely going to result in a penalty being applied to your website.

Instead offer something valuable to your potential customers, by this we mean offer solid advice.

Let’s give you an example, say you are a manufacturer of running shoes, and naturally you would like your business to rank high for the terms “running shoes”.

So, if you appoint a really rubbish seo company, well they may start planting the term “running shoes” all over your website, in the blind hope that this will increase where your business ranks.

Yet, this approach to SEO simply will not work.

What will work much better is if you use the knowledge that your company has, and offer this advice in order to help your customers. In turn if implemented correctly, your rankings should improve.

So, for instance, in order to give you some food for thought, you may create articles such as “the best running trainers for cross country runners”.

And also “what are the best trainers for people who regularly run on tarmac”.

These are questions that runners are likely to be asking, which will therefore help bring visitors to your website. By creating blog posts that are useful to your customers,you will also increase the chances of your website obtaining more backlinks.

How many blog posts should we be adding per month?

A good standard to set yourself, is to put yourself in your customers shoes, and ask yourself would you be satisfied with the advice that your blog post provides?

If the information is a bit wishy-washy, then the article may have just been created for seo purposes, which will not help your websites online marketing.

Instead remember to offer valuable information, which will help your readers, that’s whether they want help picking a new pair of running trainers, or a new car.

How many words should the blog posts be?

We here believe the higher the word count the better. Yet, with that said the articles shouldn’t have a really high word count if it comes at the cost of the article becoming rather boring to read.

So, you have to balance writing an interesting article, with one that is sufficiently detailed enough to ensure it covers all the likely questions that your customers are likely to ask.

How do we know if our blog posts have been successful or not?

So many businesses publish new blog posts, yet do not measure how well the blog posts are performing.

For instance, an seo agency will be interested in how many visits the blog post obtained, and also the bounce rate for that blog post.

Also, if a blog post isn’t getting many visitors, then an seo company may want to make changes, so the number of visitors increases.

You can obtain this important data from your Google Analytics account.

Bounce rates

Its important to remember that if you write boring blog posts, well your readers are likely to leave your website.

This can result in your website incurring a higher bounce rate, which means that your websites rankings could be affected if the bounce rate was high, and sustained.

If your website has a high bounce rate, you may wish to discuss this with your seo company.

Why you should aim to be the best

Simply put, there’s no point in creating a blog posts that are just mediocre. Instead, if you want your business to improve its seo, then you need to create blog posts that are better than your competitors.

That means the work may need to be more detailed, or simply just answer the question better than your competitors.

Google’s algorithm will reward websites that are regularly updated

Adding blog posts all in one go will simply not work. Instead your business must add blog posts on a regular basis.

If a website receives quality work, on a regular basis, and the work is white hat, then this can help to improve where a business ranks.

Why so many businesses pay an SEO agency to do this

SEO is time consuming, sure some businesses may wish to do this work themselves, that’s if they have the right level of expertise, but many pay an seo agency.

SEO is also a lot more than just content marketing, there are loads of other areas that also need to be improved.

Backlinks

If your blog posts are really good, then its likely that other businesses, and individuals will want to link to the work.

Quality websites, choosing to link to your blog posts on their own accord, we think is the best way to earn backlinks.

How our seo company can help

We are a white hat agency, we offer quality work, which is offered at affordable prices. To find out more why not give us a ring?